Juan (38), a proud and stubborn tire repairman, keeps his family tire shop on the side of an isolated road, where he repairs tires while sharing beers and soccer with his neighbors.
His world shatters when Happy Llantas, a corporate chain with flat-screen TVs, automated technology, and miniskirted models, opens across the street from his business, leaving him without customers. Juan clings to his independence. His pride, once his strength, becomes his prison as progress sweeps him away.
and his neighborhood too. When resistance becomes impossible and debt suffocates him, Juan must do the unthinkable: work for the same corporation that destroyed his world. A bittersweet fable about dignity, resilience, and the irony of survival.